Working with Acquired
Effortless, secure online purchases
Empower your customers with frictionless card payments and increase conversions with multiple payment methods.
“Acquired's uncomplicated, multi-acquirer Apple Pay gives them a real edge in the market. As a business, we want to make each interaction "truly transactional" for every merchant and every acquirer, Acquired's solution supports us in doing this. - James Garner, CEO, Sticky“
What is Apple Pay?
Apple Pay is Apple’s own payment method that centralises the various ways consumers can pay using their phone and/or AppleID. Apple Pay is currently available in more than 35 consumer countries. It integrates with the Wallet app (available on iPhone, iPad and Apple Watch), which is an app where users can digitally store their credit and debit cards. Users can also store other documents and cards that use Near Field Communication (NFC) technologies, such as club memberships, hotel reservations or flight details. The payment method used depends on the type of card (or cards) a user has stored in their wallet app. If they have a Visa debit card stored on the app, they can use that card, or if they have a MasterCard credit card, they'll be able to use that card instead. Apple's Wallet app also allows users to store multiple cards, and users can choose which one they want to pay with every time they make a purchase with Apple Pay. This is particularly useful for users with multiple accounts, including current accounts, business credit cards or accounts, or joint accounts.
Within the Apple Wallet, all of the user's card details are stored securely, and users can also store their preferences to create an accelerated checkout process and higher checkout conversion rate, both in-person and online. While Apple Pay is very popular for paying in physical stores, bars, and restaurants, it can also be used by online payment processors too. Apple Pay is also extremely safe to use, as payment tokenisation ensures the secure transfer of payments from users to a payment provider, allowing them to authorise and then complete the transaction securely. As far as the customer experience goes, Apple Pay offers a seamless checkout experience, as the transaction is authorised using a fingerprint scan or facial recognition. Apple Pay also complies with the Strong Customer Authentication (SCA) regulations required under the Payment Services Directive 2 (PSD2), meaning users can be confident when they use Apple Pay as a payment method.
Increased conversion rates
Conversion rates can be heavily affected by a poor user experience, particularly when it comes to mobile sites and payments. Conversely, the faster and easier a payment process is, the more likely you are to see customers convert, especially if it is the first time a user is purchasing from your business! Mobile payments need to be seamless to avoid common customer frustrations. At the end of the day, a complicated checkout process will reduce customer satisfaction rates, lower payment conversions and impact your bottom line. You should avoid having too many steps in your checkout process, and you should pay attention to your payment button style, button type and button box sizing to make them simple to find and click for users. You should also reduce the amount of information you need from online forms when you're gathering payment information. This is where tools like Google Pay and Apple Pay really come into their own. While lots of users will autosave their payment and card details in their browser, Apple Pay is a comprehensive payment method that allows users to not just save their payment card details, but also to save additional data like their shipping address, preferred shipping methods, and billing address. By utilising an Apple Pay e-commerce integration, you can create frictionless card payment options for your users, resulting in an improved conversion rate overall. With Apple Pay, users will enter their card information only once, before it is stored in the app for future purchases.
A faster checkout process
Using Apple Pay, customers can complete their purchase from a product page incredibly quickly. In some cases, only a single tap is needed, when without Apple Pay, a user would need to add a product to the cart, enter the checkout process, log in or proceed as a guest, enter their delivery and shipping details, enter their card details and go through a confirmation page. While these steps are small, shortening this process where possible is key to customer satisfaction. Apple Pay's transaction processing has no additional transaction requirements once the initial app setup has been carried out. New cards can be added and old cards removed in just a few simple steps, and users are able to carry out card transactions in just a few taps.
Reaching more customers
Estimates put Apple Pay's US user base at just over 220 million people in 2020, which is a massive section of any market, including for e-commerce businesses. By implementing Apple Pay as an accepted form of payment, businesses can open themselves up to this market of users. In the UK and Europe, where contactless payments are more common than in the US (and are only increasing in popularity due to the effects of the COVID-19 pandemic, as well as the accessibility of contactless payment merchants), the number of Apple users who also use Apple Pay are proportionally even higher! As of January 2021, there are 1 billion active iPhones and 1.65 billion Apple devices in active use worldwide. The sheer volume of customers who either use (or have the capability to use) tools like Apple Pay makes it an easy choice for businesses looking to improve their payments strategies. By accepting Apple Pay, you’ll give even more iOS users the choice of paying with their preferred digital wallet app.
Data and payments are more secure
It is also more secure to accept Apple Pay than traditional credit, debit, and prepaid cards. Face ID, Touch ID, or a passcode are required for every transaction on your customer's Apple Watch, iPhone or iPad. Plus, every time a user takes their Apple Watch off their wrist, the passcode must be entered to access it again, so you don't have to worry about fraudulent transactions coming through via Apple Pay. In addition, you don’t receive your customer’s actual credit or debit card numbers, so you aren’t handling sensitive data in your systems when customers pay with Apple Pay. For merchants, this means that your records are considerably less sensitive, and so you are more protected in case of a data breach. This is one of many other reasons Apple Pay is the preferred payment type for many users. Fraudulent transactions are also less likely with Apple Pay, as all payment cards need to go through Apple's own security processes before being added to the wallet. You don't need to worry about fake or unauthorised cards being used, as in most cases, Apple's Wallet security and policies have covered this for you, well in advance of users trying to make payments on your site or instore using a card terminal.
Setting up Apple Pay is easy for Apple users
As well as being able to store cards and payment methods for users, Apple Pay also allows users to set up their Apple Wallet during any transaction they carry out on their device, all without leaving the app or website the payment is being made on. Apple Pay recognises when a payment is being carried out on a device that could use Apple Pay, and automatically will prompt a user to set up their Apple Pay wallet within the checkout process. This has the advantage of encouraging users to utilise Apple Pay without your business having to prompt customers. Alongside all of the other benefits of payment methods like Apple Pay, Apple encourages adoption from customers as standard, so it is important that e-commerce businesses and other organisations taking payments are adapting in line with the needs of these users and of Apple hardware.
Accepting Apple Pay on Your Website
Implementing Apple Pay with Acquired
Prerequisites for Apple Pay Integration
On all iOS devices running Apple Pay, you will find a Secure Element - an industry-standard, certified chip that stores payment information securely. Apple Pay requires a Mac with Touch ID or an iPhone or Apple Watch with Apple Pay capability to authorise the payment. When using Apple Pay on an organisation's website, there are a few criteria businesses need to meet:
- Your website must be compliant with the Apple Pay guidelines. For more information on these guidelines, Apple's Acceptable Use Guidelines for Apple Pay on the Web are available online for website owners and developers.
- Your organisation must also have an Apple Developer Account and complete the registration to be an Apple Pay vendor.
- All web pages that include Apple Pay must be also served over HTTPS, so a valid site certificate is vital when working with Apple Pay.