Rangers Football Club’s annual season ticket campaign sees the club process over 45,000 season tickets over a two-month period each year. They currently offer their supporters three different methods of paying for their season ticket: card payment made through a payment link, payment via bank transfer and a finance option to pay over several monthly instalments.
To improve the efficiency of their season ticket card payment process, Rangers were keen to work with a payment processor who could provide a sophisticated solution that was data-driven and scalable to meet their evolving needs. They also wanted to improve the connectivity between the different moving parts in the transaction process to create a more customer-centric experience for their supporters.
How did Rangers overcome their payment challenges?
Rangers faced challenges around the overall efficiency of their season ticket sales via card payment, including significant delays between the customer making their payment and receiving a confirmation email. They wanted to remove time-consuming manual processes for their ticket office staff, while improving the purchasing experience for supporters
Acquired.com were selected to partner with Rangers due to our best-in-class payment technology designed to improve efficiency, as well as our consultative approach, which meant we could build a payment strategy that best suited Rangers unique needs.
Download this case study to explore how Rangers worked with Acquired.com to:
Remove time-consuming manual processes for ticket office staff
Improve the purchasing experience for supporters
Provide a vastly more efficient end-to-end payment journey
Review and improve their incumbent card acquirer relationships
Benefit from an unsecured facility for the first time in years
“Acquired.com’s expertise and knowledge of the payment sector has been so useful as we look to further refine our payment strategy and offer new payment methods to our supporters. Building a more automated and connected payment landscape for Rangers will allow us to stay at the forefront of great supporter experiences as we continue to compete at the highest levels of the game.” – Kenny Barclay, Financial Director at Rangers
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